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Barry Doveston Sales and Technical

Barry is a self-confessed ‘flooring nerd’ with a passion for excellence and education in the flooring industry. As founder of Flooring Africa, our education-focused sister company, Barry has been a key player in championing improved installation expertise and product knowledge. He is also the host of Flooring Africa’s YouTube channel, a first in Southern Africa.

With expertise across the entire flooring supply chain, Barry is on hand to support technical queries and also consults on large projects, in both the installation and product specification domains. 

Belinda Doveston Media and E-Commerce

Belinda brings extensive experience in strategy, IT, business, media, and education to the development and support of our e-commerce offering. She has developed international business programmes for directors and entrepreneurs, as well as innovative business tools used globally today.

Through this experience, Belinda leads the development of our business model for a sustainable value offering to our customers, partners and shareholders. Furthermore, she is on hand to support back-end operations and ongoing media development.

Jessica Myburgh Pipeline Support

Jessica has several years’ experience supporting excellent flooring brands with customer service and product resource repositories.

In her role in Pipeline Support, Jessica is responsible for our customer support channels, the co-ordination of order fulfilment and supplier engagement across the entire customer pipeline, and the maintenance of our extensive online catalogue of flooring products and supporting resources.

Ashraf Norodien Pipeline Logistics

Ashraf has extensive logistics experience through his involvement in one of South Africa’s largest ecommerce retailers, developing a deep appreciation for the value of customer service, schedule planning and reliable delivery.

In his role in Pipeline Logistics, Ashraf is responsible for stock management, sampling, collections, and local deliveries. Furthermore, he provides our project teams with quality oversight and logistics support.

Flooring Education on YouTube

The team at Floor Mechanics are the proud founders of Flooring Africa. Flooring Africa is a specialist flooring marketing initiative focused on flooring education, media development and collaborative business growth projects. Our flagship projects include the Flooring Workshop Studio and the Flooring Africa YouTube channel. For more information about flooring, products, brands and installation, visit our channel. 

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