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Support Team

Senior Sales & Technical

Barry Doveston

Senior Sales & Technical
Media & Commerce

Belinda Doveston

Media & Commerce
Pipeline Support

Jessica Myburgh

Pipeline Support
Client Support

Lida Potgieter

Client Support
Logistics Support

Shamiel Assur

Logistics Support

Installation Team

Team Leader

Elton Africa

Team Leader
Installer

Vogan Johannes

Installer
Installer

Lerenzo De Beer

Installer
Installer

Gasant Kamalie

Installer
Installer

Thabo Ramontsho

Installer
Installer

Zain Andrews

Installer

Barry Doveston Sales and Technical

Barry is a self-confessed ‘flooring nerd’ with a passion for excellence and education in the flooring industry. As founder of Flooring Africa, our education-focused sister company, Barry has been a key player in championing improved installation expertise and product knowledge. He is also the host of Flooring Africa’s YouTube channel, a first in Southern Africa.

With expertise across the entire flooring supply chain, Barry is on hand to support technical queries and also consults on large projects, in both the installation and product specification domains. 

Lida Potgieter Client Support

Lida has extensive experience in client support and great customer care. Her background in doctor and patient support brings customer-centric care while her four years at the Building Centre in Cape Town has developed great building industry experience and relationships.

In her role in Client Support, Lida is responsible for supporting our clients through both our online platforms and through our pod sample store at the Building Centre, Cape Town. Plus, Lida looks after our project clients to ensure they receive great support in their installation journeys with us.

Jessica Myburgh Pipeline Support

Jessica has several years’ experience supporting excellent flooring brands with customer service and product resource repositories.

In her role in Pipeline Support, Jessica is responsible for our customer support channels, the co-ordination of order fulfilment and supplier engagement across the entire customer pipeline, and the maintenance of our extensive online catalogue of flooring products and supporting resources.

Belinda Doveston Media and Commerce

Belinda brings extensive experience in strategy, IT, business, media, and education to the development and support of our e-commerce offering. She has developed international business programmes for directors and entrepreneurs, as well as innovative business tools used globally today.

Through this experience, Belinda leads the development of our business model for a sustainable value offering to our customers, partners and shareholders. Furthermore, she is on hand to support back-end operations and ongoing media development.

Flooring Education on YouTube

The team at Floor Mechanics are the proud founders of Flooring Africa. Flooring Africa is a specialist flooring marketing initiative focused on flooring education, media development and collaborative business growth projects. Our flagship projects include the Flooring Workshop Studio and the Flooring Africa YouTube channel. For more information about flooring, products, brands and installation, visit our channel. 

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